Though a couple of animation movies released in 2008, not even one of them were successful at the box office. ROADSIDE ROMEO had at least stood out from animation’s perspective while JUMBO made waves due to Akshay Kumar factor. However, the rest of them just fizzled completely hence putting a question mark on the future of animation films in India.Had it not been for Yash Raj Films’ practice of minimal promotion of their films, ROADSIDE ROMEO could well have been the second Bollywood animation film to have worked with the audience after HANUMAN. While one or two have still been decent attempts at the least, the remaining have been plain shoddy.
Things could have just gone right for ROADSIDE ROMEO had its pitching amongst the audience was done in a better way. It was released without any fanfare and worse, the two best things about the film – its animation and coming together of Saif and Kareena behind the mike – were not just not highlighted enough for the audience. In Fact no promotion was done for them besides the minimal movie teasers on TVs. ROADSIDE ROMEO may not be emotionally charged or hilariously funny like its Hollywood counterparts. But still, it was watchable at the least. And for that, most of the credit should go to Tata Elexsi – VCL that has managed to get some stupendous 3D animation in place. Whether it is shot taking, moving frames, transition from one situation to another, lip movements or lighting – everything about ROADSIDE ROMEO comes across as a fresh experience.
In fact for those who haven’t been exposed to the Hollywood animation flicks, this is a truly unique experience.
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