When asked why she accepted the offer, Deepika Padukone reportedly said: "I heard the song and really liked the concept. The film doesn't have big stars but two newcomers, and I agreed to be part of it for their sake. Not so long ago, I was in the same position as a newcomer getting ready to face my audience. And if I can add to this film in some way, then why not?"
Directed and produced by Jayant C. Paranji under the banner of Laughing Waters Entertainments, the song is to be shot from June 24 under the supervision of choreographer Brinda.
Being made in Telugu and Hindi, Love 4 Ever is a different love story set in the backdrop of a grape garden. Ram Sampath is the music director. Cinematography is by Jainan Vincent. Editing is handled by Marthand K. Venkatesh, while dialogues are by Raja Simha and art by Krishna Maya.
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